We were really proud to be a finalist in the 'hotly' contested BADC awards this year for our branding work with Proactive Accountant Network. It is always great to see a project grow from Discovery Workshop, where we defined the brand with the outlaw archetype,...
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The crown jewel of what BADC has to offer! Without doubt over the past 37 years The Brisbane Advertising and Design Club awards are the most anticipated event of the year. Starting back in 1975 as a wine and cheese night, in a small cafe in...
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Watch this video and then work out what you think these kids are talking about. https://youtu.be/c_z-4S8iicc As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
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This is an important blog from guest blogger Andrew Nicholson (Mullins Lawyers) where he talks about the importance for business owners to understand the difference between what a registered business name provides in comparison to trademark registration. As a business owner myself I know how...
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