BRW reporter Ben Hurley writes this story below that supports what I have been saying about the role a clever use of game ideas and techniques can do to intrinsically motivate an audience. Good on Rydges, this is great example of Gamification. Hotels and resorts group...
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http://www.youtube.com/watch?v=rSdwyPIp0zs&feature=player_embedded Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the 'Va Va Voom' button. This tagline has served Renault well over the years and now a freshly installed button inside the car treated them to...
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Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better. Gamification is not a concept I can explain in just a few sentences so I wanted...
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http://www.youtube.com/watch?v=WdWZ8WVv6qk We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K but instead raised $66,548. Not...
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http://www.youtube.com/watch?v=cBlRbrB_Gnc&feature=player_embedded With the arrival of ‘The Hobbit’ in cinemas, Air New Zealand created this safety announcement in the style of JRR Tolkien’s classic series. We were in New Zealand when the Hobbit was released and travelled back to Sydney on an Air New Zealand flight and saw...
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