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Tim Berners-Lee: A Magna Carta for the Web – TED TALK

In this enlightening TED talk, Mr. Tim Berners-Lee, inventor of the World Wide Web, talks about how far we have gone since the Web was first invented and released to the world in the late eighties. http://youtu.be/rCplocVemjo?list=UUAuUUnT6oDeKwE6v1NGQxug Since its launch in 1989, 40% of the world is...

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Building brands with Archetypes

If you can build a story around your brand that you can tell at every touch point, your team, current customers and, importantly, future customers will have a clear idea as to what to expect from your product or service. Our strategic approach to brand development...

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