Phablet Race

Kristine Tanhueco Technology, Trends

The race is on… I was reading updates from TechRadar the other day and rumours are rife about the release date of the new Phablets from Apple (iPhone6) and Samsung (Samsung Galaxy Note 4). iOS and Android fans alike, we are excited for the first glimpse of these new gadgets and how …

Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …

CMO’s Guide to Social Media Sites

Belinda Vesey-Brown Communication, Facebook, marketing, social media, Technology, Trends, Uncategorized, Web, YouTube

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly …

Addicted to Pinterest

Belinda Vesey-Brown Design Resources, Digital Marketing, Digital Solutions, Displays/ Exhibits, Inspiration, marketing, Marketing Strategy Plan, social media, Technology, Trends, Uncategorized, Web

I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.