Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...
Continue ReadingIf not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped "unlock a locked-in artist". He helped give a paralysed artist who had only the use...
Continue Reading[caption id="attachment_6826" align="aligncenter" width="372" caption="World Press Photo of the Year winner 2010: Jodi Bieber, South Africa."][/caption] The world's most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking,...
Continue ReadingThe media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled...
Continue ReadingThe Dalai Lama is coming to Australia next month, and I managed to score a ticket to see his seminar in Melbourne. I'm really looking forward to dosing my soul in clean, refreshing perspective. So this month, I'm getting ready by cleansing my creative soul,...
Continue Reading