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Johnny Cupcakes: a lesson in brand equity

Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...

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World Press Photo hits Brisbane Powerhouse

[caption id="attachment_6826" align="aligncenter" width="372" caption="World Press Photo of the Year winner 2010: Jodi Bieber, South Africa."][/caption] The world's most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking,...

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