My friend, let's call him Adam, recently sent me the above masterpiece dictating our 10 units of attention. We all have a finite amount of attention we can give and all up, as once was explained to him, there are approximately 10 units we can...
Continue ReadingWith the start of the new year, most of us like to take the time to reflect on the past year and what we will do to make this year better, all with the best intentions, whether it be with New Years' resolutions or changing...
Continue ReadingRecent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to...
Continue ReadingAs we all know in branding and in life, first impressions count. Of course we all ask the question...
Continue Readinghttp://youtu.be/1qo3nYQu6FM Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I...
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