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What is your trade-off?

My friend, let's call him Adam, recently sent me the above masterpiece dictating our 10 units of attention. We all have a finite amount of attention we can give and all up, as once was explained to him, there are approximately 10 units we can...

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Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to...

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