Gary Vaynerchuk Business Squared

Gary Vaynerchuk @ Business Squared

Nikkee Boyle Brisbane, Events, Five Minute Reads, Inspiration

Always looking for opportunities to broaden our minds, we jumped at the chance to see Gary Vaynerchuk speak at the Business Squared event this week. The “serial entrepreneur” and four time NYT bestselling author honed in on social media, maximising our investments therein, and the way we’re consuming media today. …

David Ogilvy

The 10 Best David Ogilvy Quotes According to Brio

Nikkee Boyle Advertising, Branding, Fifteen Minute Read, Inspiration, Quote, Sociology, Top 10, Writing

David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he …

Coolest World Map

Tanya Heading Illustration, Inspiration

This map was created by comic website Doghouse Diaries and highlights what each country leads the world in… very cool. Australia has the most deadly animals, deadly shark attacks and highest rate of melanoma in the world… not so cool. Here are some of the highlights: Russia: Raspberries and nuclear warheads Cameroon: Killer lakes …

Coke uses technology to create this powerful campaign

Belinda Vesey-Brown Advertising, Advertising Campaign, Communication, Inspiration

I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative …

Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …