January 9, 2014
Coolest World Map
This map was created by comic website Doghouse Diaries and highlights what each country leads the world in...
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Blog
August 6, 2013
In Web
The RAV4 Outdoor Website
To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally...
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August 2, 2013
Dumb ways to Die – started as a viral campaign, but is so much more.
http://www.youtube.com/watch?v=IxZ_ZznO2ek&feature=player_embedded I think most of us would have seen or heard this campaign with a catchy tune called 'Dumb Ways to Die'. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural...
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July 15, 2013
The future of understanding just who is your ‘true audience’ starts….now.
I love the transparency of digital, 'true' audience data is the one thing that traditional media (no matter how much is invested in pre and post research) cannot deliver. Amscreen can now detect the age, gender and more of each person that views their Ad Platforms...
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May 24, 2013
Coke uses technology to create this powerful campaign
I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. http://youtu.be/ts_4vOUDImE In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India...
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