October 17, 2017
In
Behaviour Change,
Communication,
Fifteen Minute Read,
Gen Y,
Link,
Sociology,
Technology,
TEDtalk,
Uncategorised,
Web,
YouTube
I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper.
Reading David’s first point...
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In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody - Media - and what we can all do to influence it.
http://youtu.be/kEKzl6fub2w?list=UUAuUUnT6oDeKwE6v1NGQxug
She calls clicking a "public act" that each of us can choose to...
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station.
Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The...
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http://www.youtube.com/watch?v=IxZ_ZznO2ek&feature=player_embedded
I think most of us would have seen or heard this campaign with a catchy tune called 'Dumb Ways to Die'. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural...
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Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better.
Gamification is not a concept I can explain in just a few sentences so I wanted...
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