How do you communicate with your audience? If broadcasting a live video sounds like something for you, then it might be time to try Meerkat or Periscope. These two apps work on iOS devices through your Twitter account and stream a live broadcast of events, news...
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http://www.youtube.com/watch?v=IxZ_ZznO2ek&feature=player_embedded I think most of us would have seen or heard this campaign with a catchy tune called 'Dumb Ways to Die'. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural...
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Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice's Terry Crews, with a statement "Old Spice Body Spray is too powerful...
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This is new from navigation systems TomTom...
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http://www.youtube.com/watch?v=aYuk64NMYLM&feature=player_embedded Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue Readinghttp://www.youtube.com/watch?v=KVflSvfspfo For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Just another way...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue Readinghttp://youtu.be/U9aUEzVTFQo Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys...
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