Recruiting new employees? Have you thought of building a Graduate Program? Earlier this year we assisted Brisbane City Council in conceptualising their image for this year's Graduate Program. We built on their messaging and captured the essence of their responsibility to the graduates as well as the...
Continue ReadingFor those slightly unsure, employment branding is a key part of the equation for long term recruiting and talent management. It's important that when dealing with any element of your brand that there is a clear and defined strategy to what your brand is and how...
Continue ReadingSocial network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses. http://www.youtube.com/watch?v=0eUeL3n7fDs Here are some important ways that social media can benefit your business: Create and...
Continue Readinghttp://youtu.be/7yBemw0eW9g For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active...
Continue ReadingWith so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was...
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