Healthcare Marketing delivers MORE

Belinda Vesey-Brown Healthcare Marketing, marketing

“With millions of dollars in cutting edge technology behind us we still believe our strongest investment is in the people we employ. The collective knowledge within Sonic HealthPlus is helping to change the face of health, ensuring we deliver more care to more parts of Australia every day.“ Let us …

Fix Your Website’s Copy (Seriously. Do it Now.)

Nikkee Boyle Advertising, Branding, Digital Marketing, Link, marketing, Social, Writing

As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy …

Gamification in the future?

Belinda Vesey-Brown gamification, marketing

I recently did a 10 week Gamification course and right at the end of the course we discussed this video that shows an interesting and a little scary insight into how Games could be integrated into our lives in the future. We already have easy access to considerable amounts of …

Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …

Dispelling the Myth of SEO

Belinda Vesey-Brown Business, Digital Marketing, Digital Solutions, marketing, Marketing Strategy Plan, SEO

Like in any industry, SEO has its own our clowns and self-proclaimed gurus who take people’s money and do nothing. This, is surprisingly, not the worst-case scenario. Some “experts” will actually damage your website’s reputation with search engines by taking risky shortcuts which may show only temporary results. It’s not …