Razorfish Germany have found a charming way to sell and distribute digital content to NFC enabled phones. Check out how an old gum ball vending machine became a virtual goodie box. Digital Gum Goods http://www.youtube.com/watch?v=KegPdyv4GtI&feature=player_embedded I like the “juicing up old tech” approach with the vending machine (reminds...
Continue ReadingRemember when everybody had Nokia’s? Times have changed and the future of Nokia is dependent on convincing customers to switch from Google’s Android and Apple iPhones to Microsoft. Last year, Nokia posted a global net loss of $1.5 billion as it failed to enter the...
Continue ReadingWith so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a...
Continue ReadingEmployer branding is the 'promise of an experience'. It's about creating an image of your business as a great place to work and, in turn, attracting the right people to the business. When a business employs the right people it succeeds. And when employees enjoy...
Continue ReadingWith so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue ReadingThe social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which...
Continue ReadingI admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together. ...
Continue Reading