David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend,...
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I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue ReadingOn any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have 'fun' whilst climbing a set of stairs, I'd definitely consider it. The Fun Project - Piano Staircase was an initiative of Volkswagen to see if by making the...
Continue ReadingWe can be easily inundated with requests, digital demands, work demands, life demands. Before you know it your week is blocked out with events, meetings and little time for you to stop and smell the roses. We're all guilty of taking on a little too...
Continue ReadingKevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on...
Continue ReadingThe Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue ReadingWhen did we cease to disconnect in favour for a distracted and digital existence? Brio talks to Damon Young, author of 'Distraction'. ...
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