Creativity versus Your Smartphone Addiction

Nikkee Boyle Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

The above the fold myth

Ilya Lobanov Design, Web

We are familiar with above the fold in newspapers, where the most important news story is located in the upper half of the page. Not so long ago, the same rule applied to web development, where website designers attempted to cram all key information and calls to action in an …

Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …