Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …

The End of PowerPoint

Belinda Vesey-Brown Politics, Technology, World news Leave a Comment

A Swiss political party has started a crusade to ban the use of PowerPoint, and I must say, it’s about time! PowerPoint is an obsolete, out of date program that discourages creativity and puts us to sleep. I’ve heard many examples through feedback at events and conferences saying presentations were …

Gruen Planet’s first episode airs tonight

Belinda Vesey-Brown Advertising, Advertising Campaign, Branding, Business, Communication, Design, Design Resources, Digital Marketing, Digital Solutions, entertainment, Events, Finance, Inspiration, marketing, Politics, public relations, Reviews, social media, Sociology, Technology, Trends, TV Commercials, Uncategorized, Viral Campaigns, Web Leave a Comment

  The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 …

The Orangutan Saviour

Belinda Vesey-Brown Community, Enviroment, Politics, TEDtalk, Uncategorized, World news Leave a Comment

Willie Smits, a conservationist who has devoted his life to the orangutan, gave a powerful TED Talk where he describes his work restoring the rainforest and saves the lives of countless orangutans. He expresses the horrific ecological barbarity resulting from the palm oil and timber industries as a result of …

Social Media for Good & Evil

Belinda Vesey-Brown Communication, Digital Solutions, Facebook, Politics, Reviews, social media, Uncategorized, Web, World news Leave a Comment

It was the widespread availability of social media – namely Facebook & Twitter – which enabled the coordination of the recent London riots. It was also the Blackberry which made it difficult for Police to uncover the crimes as the Blackberry’s instant messaging is not easily encrypted. The majority of …

Embarrassing typo, can you spell Australia?

Belinda Vesey-Brown Advertising, Advertising Campaign, Branding, Business, Communication, Enviroment, Marketing Strategy Plan, Politics, public relations, social media, typography, Viral Campaigns Leave a Comment

I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge includes an extra …

Rebuilding Christchurch NZ, what an opportunity

Belinda Vesey-Brown architecture, Business, Design, Enviroment, Events, Inspiration, Politics, public relations, Technology, World news Leave a Comment

After the devastation of the earthquakes in Christchurch New Zealand, there are now a number of opportunities arising that may very well see Christchurch be a new world leader in innovation and sustainability. Although the casualties and mass destruction of infrastructure is of course something that would not be wished …

Nothing beats Queensland campaign launches

Belinda Vesey-Brown Advertising, Advertising Campaign, Brisbane, Enviroment, Inspiration, marketing, Politics, TV Commercials, World news Leave a Comment

Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details of the campaign to …