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Politics

Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...

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The End of PowerPoint

A Swiss political party has started a crusade to ban the use of PowerPoint, and I must say, it's about time! PowerPoint is an obsolete, out of date program that discourages creativity and puts us to sleep. I've heard many examples through feedback at events and...

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Gruen Planet’s first episode airs tonight

  The Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...

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Embarrassing typo, can you spell Australia?

I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge...

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Rebuilding Christchurch NZ, what an opportunity

After the devastation of the earthquakes in Christchurch New Zealand, there are now a number of opportunities arising that may very well see Christchurch be a new world leader in innovation and sustainability. Although the casualties and mass destruction of infrastructure is of course something that...

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Nothing beats Queensland campaign launches

Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details...

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