The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue ReadingWhat is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda. http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded...
Continue Readinghttp://youtu.be/48QWaLZDcek I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast...
Continue ReadingAustralia Day wouldn't be the same without a viral hit from Sam Kekovich. This year is no exception with the latest lamb-tastic video spreading across the web. Check it out. http://www.youtube.com/watch?v=k81_KP56oL0&feature=player_embedded...
Continue ReadingIn Soviet Russia, squirrel hands bite you! This bizarre little ad which feels like the Skittles of Russia is created by Adventa Lowe and shot by Radioaktive Film. Man with Squirrel hands bemoans that he can not taste chocolates with nuts in them. Bad hands. http://www.youtube.com/watch?v=po2UxxMUZ4E...
Continue ReadingA great Christmas campaign that has had alot of people talking and sure puts a smile on my face each time I see it, is the awesomely done Bonds version of the 12 Days of Christmas. This is a well thought out and produced campaign...
Continue ReadingThe recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a...
Continue ReadingCarlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle....
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