I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point...
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When did Marty and Doc arrive in the future? Today, October 21, 2015. So how accurate was the future described in the classic 1989 Back to the Future II? Wearables Wearable tech is plentiful in the movie, and true to the movie’s prediction, we now have wearable devices...
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In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody - Media - and what we can all do to influence it. http://youtu.be/kEKzl6fub2w?list=UUAuUUnT6oDeKwE6v1NGQxug She calls clicking a "public act" that each of us can choose to...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue ReadingThe social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which...
Continue ReadingOn any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have 'fun' whilst climbing a set of stairs, I'd definitely consider it. The Fun Project - Piano Staircase was an initiative of Volkswagen to see if by making the...
Continue ReadingKevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on...
Continue ReadingWhat is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda. http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded...
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