Creativity versus Your Smartphone Addiction

Brio Group Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

Putting the “FUN” back into theory

Belinda Vesey-Brown Advertising, Gen Y, Incentives, Inspiration, marketing, Marketing Strategy Plan, Politics, public relations, social media, Sociology, Trends, TV Commercials, Viral Campaigns, Web, YouTube

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ …

CMO’s Guide to Social Media Sites

Belinda Vesey-Brown Communication, Facebook, marketing, social media, Technology, Trends, Uncategorized, Web, YouTube

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly …

It must be the Super Bowl…

Belinda Vesey-Brown Advertising, Advertising Campaign, TV Commercials, YouTube Leave a Comment

What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda. http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded