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Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...

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Your own private island hang-out with your mates

XXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...

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Take the stairs!

On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have 'fun' whilst climbing a set of stairs, I'd definitely consider it. The Fun Project - Piano Staircase was an initiative of Volkswagen to see if by making the...

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