I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point...
Continue Readinghttp://www.youtube.com/watch?v=KfymFvdeIvA Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we're not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook. Madrigal offers two solutions: stop the pervasiveness of "free"...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingYesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees....
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