We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us...
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We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally...
Continue Readinghttp://www.youtube.com/watch?v=KfymFvdeIvA Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we're not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook. Madrigal offers two solutions: stop the pervasiveness of "free"...
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingLike in any industry, SEO has its own our clowns and self-proclaimed gurus who take people's money and do nothing. This, is surprisingly, not the worst-case scenario. Some "experts" will actually damage your website's reputation with search engines by taking risky shortcuts which may show...
Continue ReadingXXXX GOLD today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good...
Continue ReadingI admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together. ...
Continue ReadingI believe technology is starting to creep into all areas of our life! I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in...
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