Beyond the Brief: Alleviate Insurance

Nikkee Boyle Advertising, Branding, Brisbane, Business, Community, Design, Five Minute Reads

We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a …

Dispelling the Myth of SEO

Belinda Vesey-Brown Business, Digital Marketing, Digital Solutions, marketing, Marketing Strategy Plan, SEO

Like in any industry, SEO has its own our clowns and self-proclaimed gurus who take people’s money and do nothing. This, is surprisingly, not the worst-case scenario. Some “experts” will actually damage your website’s reputation with search engines by taking risky shortcuts which may show only temporary results. It’s not …

Closing the gap between the bosses and the employees.

Belinda Vesey-Brown Business, Communication, Employer Branding, Gen Y, Incentives

Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees.  Here are her findings: There …

Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

Belinda Vesey-Brown Branding, Business, Communication, Employee Branding, Employer Branding

I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health …