For those slightly unsure, employment branding is a key part of the equation for long term recruiting and talent management. It's important that when dealing with any element of your brand that there is a clear and defined strategy to what your brand is and how...
Continue ReadingRecent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to...
Continue ReadingSo we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as...
Continue ReadingI have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile. TIP 1 - A Compelling Personal Headline and Photo. Firstly,...
Continue ReadingI was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding Edelman's global millennial agency 8095) to now working in Shanghai, China managing...
Continue ReadingMike Walsh, author of 'Futuretainment', presented at a recent AIMIA Brisbane event: "Yesterday the world changed. Now it is your turn" which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel "overwhelmed" by the...
Continue ReadingI recently read Aarron Walter's book Designing for Emotion. Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program's interfaces more human. As someone fascinated by the psychology of the things we do, I rushed...
Continue Readinghttp://www.youtube.com/watch?v=k5776HPNeHA As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with...
Continue ReadingEvery year around this time or earlier I begin my search for "the perfect diary" for the new year. I'm one of those old-school kids that still prefers to have a paper diary to organise my life. Despite being a digital strategist Google Calendar just...
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