Trust Me and I’ll Trust You
I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in digital life is inspiring and I have no doubt she is a face to watch.
The following video is from her talk at the 2011 PICNIC Festival where she talked about how brands mobilise and engage, and how the evolving dynamics of trust influences strategy. Amanda steps through how to evolve a brand to be a catalyst instead of a traditional marketer.
You can check out other videos from PICNIC here.
Yours in brand strategy,