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Jay-Z Decoded – Book Campaign with Bing Maps

November 8, 2011
In Advertising, Advertising Campaign, Business, Communication, Inspiration, Viral Campaigns, YouTube
By Belinda Vesey-Brown
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Jay-Z Decoded – Book Campaign with Bing Maps

As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation.

This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways.

Yours in creative advertising,

Belinda

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