David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend,...
Continue Reading
As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some...
Continue Reading
Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less,...
Continue Reading
We love WordPress. It's such a simple CMS with all the tools necessary to make your website shine. The fact that it is so easy to use from a developer, creative and user perspective has made it the leading web software that it is today. Naturally...
Continue ReadingSo we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as...
Continue ReadingImage: Betty Churcher's Notebooks It's Brisbane Writers Festival time again and Brisbane is in for a real treat when local born and one of Australia's best loved art critics, Betty Churcher showcases her most beloved works, including masterpieces by Rembrandt, Goya, Velzquez, Courbet and Cezanne,...
Continue ReadingIn France, Victor Petit in his pursuit of finding an internship at a communication agency took inspiration from an iPhone app that mimics mouth movements to the lyrics of a song by electronic duo CASSIUS. The idea being that you put the phone screen over...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingI woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns - but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock...
Continue Reading