A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an...
Continue Reading
A good logo can have a big impact on your business. Sometimes companies get it right the first time (think Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts...
Continue Reading
David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits.
His philosophies on creativity and brand identity are legend,...
Continue Reading
October 17, 2017
In
Behaviour Change,
Communication,
Fifteen Minute Read,
Gen Y,
Link,
Sociology,
Technology,
TEDtalk,
Uncategorised,
Web,
YouTube
I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper.
Reading David’s first point...
Continue Reading