A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. …
5 Signs that You Need a New Logo
A good logo can have a big impact on your business. Sometimes companies get it right the first time (think Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your business. …
Ajax Social Wipes
Ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter? Colgate’s social tool called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a …
Global Digital Statistics 2014
Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like: 2.5 Billion People are Online 1.8 Billions are on Social Networks Top Social Networks …
The magic of communication
With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine …
Advertising People Vs Normal People
Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha
Social Media to the rescue
With so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was a primary source of …
CMO’s Guide to Social Media Sites
The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly …