So we've all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven't we? Well, just in case you don't have enough avenues to share your life with Google has now created their +1 button! If you understand the concept...
Continue ReadingSocial media is joining more and more Australian business's marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience....
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingJohnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...
Continue ReadingSocial media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingLet's admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits ...
Continue ReadingJust when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns....
Continue ReadingProof we don't do things in halves, the universe threw two of the century's largest moments into three days - a royal wedding and the takedown of the world's most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
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