Beyond the Brief: Alleviate Insurance

Nikkee Boyle Advertising, Branding, Brisbane, Business, Community, Design, Five Minute Reads

We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a …

Arts, Crafts, and Fashion, Oh My: We Love Finders Keepers!

Nikkee Boyle Art Exhibitions, Brisbane, Community, Cool, Displays/ Exhibits, Enviroment, Events, Fashion, Five Minute Reads, Gallery

Oh boy, oh boy, oh boy! Summer’s coming around again, and do you know what that means? No, not heat-induced eczema. The Finders Keepers market is on again! It should come as no surprise that we at Brio Group have a soft spot for independent designers, local artisans and those brimming …

Exercise = subway ticket

Tanya Heading Advertising, Advertising Campaign, Behaviour Change, Community, Displays/ Exhibits, entertainment, Incentives, Sport

To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get …