February 12, 2014
In Advertising, Advertising Campaign, Behaviour Change, Community, Displays/ Exhibits, entertainment, Incentives, Sport
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Exercise = subway ticket
To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station.
Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for the games.
If you could do a little bit of exercise in exchange for a train ticket, would you?
http://youtu.be/Z83zhcU_110
