Everything we do to develop, extend and communicate your brand relates back to its Archetype Discovery Map, and Brand Rollout Plan. These are our reference points to check back that whatever we are producing for you is on-brand.
Having a well-defined foundation for your brand helps throughout your business from explaining to new team members what you stand for through to how to present yourself to the market. The best part is, once it’s defined, it makes the delivery so much clearer for everyone involved.
The channels you use are likely to change over time but your brand should remain true to its heart… And that is the promise that we deliver to you.
When a client comes to Brio Group via Brandonian our first step is to create the Brand Rollout Plan. This involves determining the Organising Idea, Positioning, Communication Planning, and finally clarifying the Brand Essence). These are the four key activities that help drive all decisions and work hand-in-hand with your Brand Archetype.