-1
archive,category,category-incentives,category-2731,select-core-1.6,pitch-theme-ver-3.5,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Incentives

Exercise = subway ticket

To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The...

Continue Reading

Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...

Continue Reading