As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy …
BACK TO THE FUTURE, TODAY
When did Marty and Doc arrive in the future? Today, October 21, 2015. So how accurate was the future described in the classic 1989 Back to the Future II? Wearables Wearable tech is plentiful in the movie, and true to the movie’s prediction, we now have wearable devices such Google …
Say Hello to ELLO
When one hears the term “Social Network” or “Social Media”, the first few things that comes to mind are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest. While most of these social networking channels still maintain their top rank in the game, a new social networking site called Ello has been …