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Beyond the Brief: Alleviate Insurance

Beyond the Brief: Alleviate Insurance

We had a lot of fun designing some new branding and collateral for our client Alleviate recently.

Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk.

As a Jester archetype brand, Alleviate has a culture of fun, and likes to do things a bit differently. We decided to use fun and double meaning, while remaining insightful and authoritative, to most effectively portray this.

This was the basis for the new tagline we came up with for them:





In addition to the tagline and logo, we designed some postcards for them to use as marketing material:

We also designed some killer new branded signage for Alleviate that’s just been installed – we can’t wait to share it with you soon!


Brio Group About the author