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Beyond the Brief: Alleviate Insurance

November 15, 2017
In Advertising, Branding, Brisbane, Business, Community, Design, Five Minute Reads
By Brio Group
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Beyond the Brief: Alleviate Insurance

We had a lot of fun designing some new branding and collateral for our client Alleviate recently.

Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk.

As a Jester archetype brand, Alleviate has a culture of fun, and likes to do things a bit differently. We decided to use fun and double meaning, while remaining insightful and authoritative, to most effectively portray this.

This was the basis for the new tagline we came up with for them:

OLD:

NEW:

 

 

In addition to the tagline and logo, we designed some postcards for them to use as marketing material:

We also designed some killer new branded signage for Alleviate that’s just been installed – we can’t wait to share it with you soon!

 

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Brio Group About the author

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We are a Neuro-Marketing Agency, that brings to life a high-level archetypal understanding of your business through streamlined and measurable marketing.
In plain English, we gain a real understanding of your business, brands and target audience before looking to implement marketing solutions.

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Brio Group respectfully acknowledges the past, present and future Traditional Custodians and Elders of this nation and the continuation of the cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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Email: info@briogroup.com.au
Phone: +61 07 3368 3136