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Who gives a crap – Indiegogo success story

Who gives a crap – Indiegogo success story

We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K but instead raised $66,548. Not bad!

Their secret – using good humour, a professional video and a well thought out campaign including supporting merchandise, they told the views a story that they could easily become a part of. What we like about this campaign is the clever link to the social channels with a $5 donation scoring you a personal thank you note written on a piece of toilet paper sent out through twitter.

Who gives a crap?  It turns out many people do and we want to congratulate Simon and his team on an excellent example of what is possible with Crowdsourcing.

See more on their campaign here.


Belinda Vesey-Brown About the author