User Experience Design

Designing for User Experience: Love Letters From the Studio

Nikkee Boyle Communication, Design, Design Resources, Digital Marketing, Digital Solutions, Link, Technology, Ten Minute Reads

Brio’s junior designer Clarissa fills us in on the value of User Experience Design. It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX …

Creativity versus Your Smartphone Addiction

Nikkee Boyle Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

Fix Your Website’s Copy (Seriously. Do it Now.)

Nikkee Boyle Advertising, Branding, Digital Marketing, Link, marketing, Social, Writing

As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy …