Fix Your Website’s Copy (Seriously. Do it Now.)

Nikkee Boyle Advertising, Branding, Digital Marketing, Link, marketing, Social, Writing

As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers.

I fully understand not everyone cares as much as me, but some do.

Poorly written copy detracts from your expertise; it comes across as unprofessional and frankly gives the impression that you just don’t really care.

While the obvious solution is hiring a copywriter, there are plenty of non-committal ways for you to up the ante. Lo, I bestow unto you: eight invaluable resources to make sure your website’s copy is as impressive as you are.

Let’s start with the easy stuff – the nuts and bolts of the actual writing process:

  • Grammarly’s offering of 15 easy steps to improving your writing is a great place to start if you’re not super confident in your writing ability – and hey, even if you are, it never hurts to brush up.
  • HubSpot comes to the rescue with a suite of websites and apps to help with your writing. Productivity metres, topic generators, templates and more will help take the guesswork out of writing content.
  • If you’re struggling to stay on task writing vanilla company bios or endless blog posts, Tomato Timer is an absolutely invaluable resource. The Pomodoro Technique is a time management method separating work periods into shorter intervals to aid concentration and increase productivity.

What about when you’re more confident writing copy, but you don’t know what to write about, or how to get it read?

There you have it – eight links for you to bookmark and revisit often.

With the infinite online resources available, there’s really no reason your content can’t make your website shine.

Now, I understand there’s a lot to take in and enact here. So even if you heed none of the above advice, please let me leave you with one final thought: SPELLCHECK. Just run your copy through a quick Word spellcheck. Just, like, one time.

Of course, there are other elements that improve your website’s copy, like knowing your audience, staying true to your brand’s story, and using the right language and tone of voice. But where, oh where, could you turn for advice on such matters?

Hi. We’re Brio Group.