The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage...
Continue ReadingPhilanthropy is emerging as a key activity of wealthy entrepreneurs. Entrepreneurship in the field of philanthropy involves finding new and better ways for mobilising and deploying resources to make the world a better place The following entrepreneurs have each played a significant part in...
Continue ReadingOk shameless plug warning! We're super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute's Awards for Marketing Excellence in the 'New Brand' category. We're up against some 'stiff' competition: Warnie's underwear brand Spinners; Simplot's Quorn and Queensland winner...
Continue ReadingGood customer service is all about bringing customers back, about sending them away happy - happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses. Good customer service must be provided to customers before, during and after...
Continue ReadingThe Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue ReadingI'm impatient, work long hours and not loyal to any particular doctor - I guess I'm fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of...
Continue ReadingThat's right! The kids at Brio Group are going to attempt to run (yes run) the Bridge to Brisbane next Sunday. It's going to be tough - my body is really only equipped to exercise in short bursts (lasting no longer than a hornpipe -...
Continue ReadingI just took off my scarf and flung it over the back of my chair, ate my muesli bar and left the wrapper on my desk (which I promise I will put in the bin), and took a look at my sticky notes all over...
Continue ReadingI was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about "the next big" social network, created right here in Brisbane. Kondoot - a social network based around live streaming video - was quietly launched last month by a...
Continue Reading