Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games. Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be...
Continue ReadingTonight the Australian Institute of Management (AIM) is celebrating it's sixtieth year for the Queensland and Northern Territory branches. AIM members from around Queensland and Northern Territory have been invited to come together to share how AIM has helped them work smarter and also discuss how...
Continue ReadingEarlier this year a national competition amongst UK university design students was launched to create a logo which could be used as a standard marque to promote products manufactured in the UK. After receiving hundreds of entries, the winning design was by Cynthia Lee from Nottingham University. The...
Continue ReadingOn Thursday 30 June 2011 the Brio Group team held the Ultimate Public Tea Party in Brisbane’s Botanic Gardens. We shared 365 cupcakes with the community and raised almost $800 for the Cancer Council as part of Australia’s Biggest Morning Tea. The event celebrated our...
Continue ReadingI would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge...
Continue ReadingI must admit, the idea of leaving my cozy Editor’s position at a lush bridal publication to embark on an unknown journey in the advertising world was most certainly a hard one… Especially after establishing a name for myself within the wedding industry over the...
Continue ReadingI'm sure you would have heard the expression, "he/she has an infectious smile." It's true! A smile can also be referred to as being contagious. I'm not sure either 'infectious' or 'contagious' creates a positive emotion as they are usually associated with disease! I prefer...
Continue ReadingAfter the devastation of the earthquakes in Christchurch New Zealand, there are now a number of opportunities arising that may very well see Christchurch be a new world leader in innovation and sustainability. Although the casualties and mass destruction of infrastructure is of course something that...
Continue ReadingCheck out this fantastically creative fence art designed and produced by Dutch design outfit: Demarkersvan – Lace Fence. Dutch design strikes again!!! [caption id="attachment_7353" align="alignleft" width="500" caption="Images by Lace Fence."][/caption] Lace Fence have crafted something which was purely functional with a hostile stigma into something aesthetic and...
Continue Reading