Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales.
Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion.
Could these findings be due to the time poor nature of consumer habits or that branding and advertising has reached saturation point for consumers and there is now a need for desaturating by keeping it simple.
Take a look at the following link: Sheena Iyengar: How to make choosing easier.
Yours by choice,
Amber van Sloten