A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format.
1. Write like a Journalist
Your lead sentence should aim...
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November 15, 2010
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marketing,
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social media,
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The rumors are rife that Facebook is to launch their email service today. The social network kings are hosting a press conference in the States today; and the lead up has the worldwide media's tongues wagging already. But media aside, it's the 500 million users...
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Vogue came up with Victoria Beckham for the launch, she who was once spiced up, and is now cashed up, and with her own fashion label, to identify the new car as desirable to the target market....
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Who loves Christmas? Christmas is that magic time of year that we all love to hate and every year is upon us before we realise it. I was in the Brisbane Queen Street Mall this week and noticed the Myer Christmas Windows all alight and...
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LJ Hooker has recently launched the fun, new campaign, You're the best in the Redlands. The ongoing competition series is hinged on community engagement and operates on a nominate, vote and win basis.
It's hosted by LJ Hooker Cleveland, LJ Hooker Victoria Point and LJ Hooker...
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Photography: Janet Pogorelc @ Brio Group
If you've been missing Miss Posh Poodle from Brisbane's LaTrobe Terrace you'll be happy to know she's relocated to the newly opened Woolloongabba Antique Centre where sisters Sarah Jane Walsh and Megan Rizzo will have you embarking on an antique...
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November 7, 2010
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social media,
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This TED talk by Steven Johnson into the generation of ideas is sure to get you spending some extra time at your local coffee shop or dawdling a few minutes longer at the water cooler.
Johnson provides a wonderful insight into the benefits of team work...
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Seems everyone is talking banks at the moment ...
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November 3, 2010
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Advertising,
Business,
entertainment,
Finance,
Inspiration,
marketing,
Movies,
Reviews,
social media,
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Trends,
Web,
World news
The Social Network is the story of the early days of Facebook and the egos, greed and rivalry that comes hand in hand with the billion-dollar idea. It's based on real life events, but the people in the know claim it's been 'Hollywoodised' to some...
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