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‘Anti-endorsement’ – the clever, new marketing tactic

  It's no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to...

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The Inside Experience – world’s first social film

The world's first social media powered film will make it's debut on Monday, 25th July and you're invited! The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone...

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‘The Fearful’ by Somerset Mills: creativity on a budget

On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in 'creativity on a budget'. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought...

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Kung Fu Panda 2 and Jack Black – YouTube Epicness!

In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his "Skadoosh" reading....

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