We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingA majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together - creating a global village – it’s increasing important to engage in...
Continue ReadingSocial network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a "like" button or a "share" button is easy and instant, allowing the user to...
Continue ReadingApple's strong marketing campaigns, amazing hardware and great software have definitely been stealing the technological spotlight almost to the extent where (and I don't mean to start arguments about this) people seem to be forgetting all about Microsoft and what they have been up to....
Continue ReadingInfluenced by Lee's original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or...
Continue Reading"How do I grow the fanbase so more people are engaged and have exposure to the brand?" Every Marketer asks themselves this question when they're working to build a brand through social network sites. First, you need to be clear on the rules for promoting a...
Continue ReadingSocial Media can be a powerful tool when building a brand and shouldn't be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put...
Continue ReadingMarketing Strategy Plans are an essential part of any business. Brio Group helps clients start the year with a defined marketing plan to give them the edge over their competitors. The key to any marketing strategy is to understand how your brand is positioned in the...
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