Kick start 2011 with a Marketing Strategy Plan
Marketing Strategy Plans are an essential part of any business. Brio Group helps clients start the year with a defined marketing plan to give them the edge over their competitors.
The key to any marketing strategy is to understand how your brand is positioned in the market. Do you have a strong brand in your market with a good reputation? If you do, your strategy will be to build on the key points of difference and your brand values. If you don’t, your strategy will be to build up more of a reputation in your market and bring more awareness to your brand.
I always start a marketing strategy plan with a your business goals clearly defined and measures in place so you can easily see the return on your marketing activities. eg. Set a goal around Customers (who you would like to attract more of), Profit/Finance (profit margins, turnover, mark-up policy, trading bandwidth, collections), Team/Your People (what positions will you need to hire in, who can step up), Product or Service (will you be introducing any new products/services to the market this year, do you need to refine / revamp an existing product/service), Your Brand (how well known are you, are you referral based, what is your brand story, point of difference) and the Market (what are your predictions on what the market is going to do, based on the changes you have seen in the previous year).
Creating your marketing strategy plan is now not as daunting, you simply work month by month to set actions for how marketing activities will help you achieve the business goals. eg. If it is to build a brand profile in the market you would want to organise speaking engagements at industry events, advertising your brand in industry specific publications or online, arm your sales team with sales brochures plus a list of prospects to visit or start a social media campaign.
Just get started and take little steps at a time to get the plan done. If you have any problems or need some expertise on where and how often you should advertise, Brio Group can help you get the edge on your competitors in 2011, just contact us.
Yours in Marketing,
Belinda
