December 1, 2011
In Advertising, Advertising Campaign, Branding, Communication, marketing, Marketing Strategy Plan, TV Commercials
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Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year!
The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the campaign takes a non-traditional angle by opting to not highlight the product, but rather pose a question to the public, to reach them on a deeper level and to suggest that Bupa is there to partner with their customers to ‘Find a healthier you’… Smart thinking!
I for one am hooked on the campaign…
Yours in support of Bupa,
http://www.youtube.com/watch?v=RnGCyeZQ_OY
