[embed]https://www.youtube.com/watch?v=MHHg74cGpt0&feature=youtu.be[/embed] Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read...
Continue Reading[embed]https://www.youtube.com/watch?v=rqU8cy9hX_c&feature=youtu.be[/embed] Let us share with you a campaign we ran to test a Local Government idea that we called Minor Trauma Centres. The images in this post are how we presented the ideas to our client and the thinking behind those ideas. We wanted to share...
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“With millions of dollars in cutting edge technology behind us we still believe our strongest investment is in the people we employ. The collective knowledge within Sonic HealthPlus is helping to change the face of health, ensuring we deliver more care to more parts of...
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We worked with a client recently who specialises in developing technology that is driven by AI (artificial intelligence). What we learnt first hand is that for AI to work, there needs to be lots and lots of data in order to work effectively. When there...
Continue ReadingWe believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us...
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If any other Australian airline had told Kanye West to "Eat a bag of d!(& you douche") the criticism and public condemnation would have been swift and overpowering. But Virgin Australia are smelling of roses. That's the power of Brand. This week, a staff member at the...
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As a lover of marketing and understanding the human brain (don't deny it; you know it's the most interesting organ we have!), I'm always interested to conceive and discover new ways to use all the new channels that technology brings us. When my two loves...
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Fast Company recently released a video providing an amusing insight into different personalities you might encounter in the workplace (not to mention some great ways to antagonise colleagues). While the lineup included the Gossip, the Uber Introvert, and the Bambi, for us the stand out...
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It is interesting how many people I come across that don't really know the difference between a logo and a brand. In this post I wanted to clarify this difference and hopefully shine a light on how a strong brand can add so much more value to...
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