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Author: Belinda Vesey-Brown

Healthcare Marketing – Health Navigator

[embed]https://www.youtube.com/watch?v=MHHg74cGpt0&feature=youtu.be[/embed] Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read...

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How Virgin can insult Kanye and Win

If any other Australian airline had told Kanye West to "Eat a bag of d!(& you douche") the criticism and public condemnation would have been swift and overpowering. But Virgin Australia are smelling of roses. That's the power of Brand. This week, a staff member at the...

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Avoiding Corporate Babble

Fast Company recently released a video providing an amusing  insight into different personalities you might encounter in the workplace (not to mention some great ways to antagonise colleagues). While the lineup included the Gossip, the Uber Introvert, and the Bambi, for us the stand out...

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