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12 Days of Christmas

12 Days of Christmas

A great Christmas campaign that has had alot of people talking and sure puts a smile on my face each time I see it, is the awesomely done Bonds version of the 12 Days of Christmas. This is a well thought out and produced campaign that highlights the Bonds range for everyone this Christmas.

The success I believe is the quirkiness that engages the viewer, that works. Come on, you know you smile at the ‘six geese a laying’ reworked to highlight six pregnant woman in comfy bonds wear and another favourite for me is the ‘eleven pipers piping’, but I’ll let you checkout the video below to see the idea behind that one.

On mention of the video, this showcases all 12 days in one advert. However a fresh concept that I love and think works really well, is that in one advert break, three days are shown in separate mini 10 second ads, with longer ads in between. The unique version of the song grabs your attention every time and I know as soon as I hear it I stop whatever I’m doing to see which day is going to be highlighted and the mini repetition ensures you walk away knowing the brand name behind it.



Also for your information the unique Australian voice you hear singing is Jack Ladder, it’s a little rough but it suits the theme and you’ve never heard, or seen, Christmas carols like this before!

So what do you think of this campaign from Bonds? Do you think it’s successful and what’s your favourite day of Bonds Christmas?

Yours in Advertising


Belinda Vesey-Brown About the author
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