If you're working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget - new figures just released from the video giant in celebration of its 6th birthday may...
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingI really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...
Continue ReadingWe've all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That's right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which...
Continue ReadingThe world is a buzz with excitement regarding the upcoming royal wedding of Prince William to the beautiful Kate Middleton. While fashionistas across the globe are speculating what she'll wear, others are wondering what their vows will be. Meanwhile, the clever folks at T-Mobile have come...
Continue ReadingAfter seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand's cars. But no they're made by rival...
Continue ReadingI'm loving the therapeutic nature of Perth Advertising Agency: 303 Group's Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your...
Continue ReadingThe Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it's spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert...
Continue ReadingIf you're like me, you're probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now...
Continue Reading