These two apps work on iOS devices through your Twitter account and stream a live broadcast of events, news or whatever tickles your audience’s fancy.
Live streaming gives your audience the opportunity to be an active part of your media, particularly event preparations or exclusive access (think going behind the scenes just before a big moment such as the minutes before a band or renowned speaker takes the stage). Perhaps you could use it to generate interest in an upcoming series of events or to host a live Q&A. And let’s not even start to mention capturing news as it happens.
Whilst the thought of live streaming brings many marketing opportunities to mind, it also enables many personal adventures and experiences to be shared. It removes boundaries and limitations set by distance, time and accessibility for those who want to be a part of another’s life.
Live streaming is more than just another video in a feed; it enables users to be a part of something and share in a moment.
For more information on how to set up a Meerkat or Periscope account, check out this story from Social Media Examiner.