On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in 'creativity on a budget'. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought...
Continue ReadingHappy committed customers with repeat business should be everyone's goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing...
Continue ReadingSydney commuters were thrown into chaos this morning when the Sydney Harbour Bridge closed due to a protester. The 38-year-old ex-military man climbed to the top of Australia's iconic bridge in bold and highly disruptive attempt to protest against the Department of Community Services. He...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
Continue ReadingInteractive advertising has come a long way, there's more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were...
Continue ReadingToday, anyone can be a photographer. But I think it still rings true that a special few have 'an eye' for it. I've particularly enjoyed watching the successful career of Annie Leibovitz, a renowed photographer to the rich and famous, who made a name for...
Continue ReadingQ Weekend Magazine recently featured the story "Shot on Site" which is about Brisbane born and educated painter Robert Brownhall. This story immediately drew my attention as I was very taken by the pictures shown of his work. His subjects are mostly office towers, bridges,...
Continue ReadingLast year BP's oil spill took the cake, but this year it's looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail...
Continue ReadingI’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the "catwalk show experience". I like them and when I’m invited to attend, I go, but I don’t often go out of...
Continue Reading